Asics bets on lifestyle collections


Asics has clear targets to expand in the European market. The Japanese brand founded in 1949, by athlete Kihachiro Onitsuka, is redesigning its overall offer in order to focus more on lifestyle-oriented products and change their ratio of revenues from the present 80% sports/performance and 20% lifestyle to a 40% lifestyle and 60% performance ratio.


Leave a Reply

Your email address will not be published. Required fields are marked *